Investing in yourself

Alright, bestie—let’s have a real talk about worth, cost, and value when it comes to investing in yourself. Because let’s be honest, we’ve all hesitated before spending money on things that actually make us feel good, even though we’ll drop cash on random Target runs like it’s a competitive sport.

Cost vs. Worth vs. Value—What’s the Difference?

• Cost is just a number. It’s what you pay upfront. A boudoir session, a massage, therapy, a gym membership—each of these things has a price tag. And yeah, sometimes that number makes us pause.

• Worth is about you. It’s not what something costs, but whether or not it’s meaningful. Are you worth the investment? (Spoiler: Yes, you are.) But we’ve been conditioned to prioritize everything and everyone else before ourselves, so this is where we get tripped up.

• Value is the impact. It’s the long-term effect. A boudoir session isn’t just about photos—it’s about stepping into your confidence, seeing yourself in a new light, and carrying that energy into your everyday life. That’s value.

The Shift We Need to Make

We’re so quick to justify spending money on things that disappear—fast fashion, takeout, overpriced lattes (no hate, coffee is life). But when it comes to self-care investments—the things that build confidence, peace, and joy—we hesitate. Why? Because we’ve been taught to feel guilty about putting ourselves first.

But here’s the thing: when you invest in yourself, the return is exponential. When you feel good, you show up differently in life. You radiate. You make bolder choices. You carry yourself with more confidence. That energy? That’s value.

So, next time you’re debating whether you’re “worth” the investment, flip the script. Ask yourself:

✔️ Will this bring me joy?

✔️ Will this help me grow?

✔️ Will I still feel the impact of this long after I’ve paid for it?

Because self-care isn’t an expense—it’s an investment with lifelong returns. And bestie, you are absolutely worth it.